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Advert Design
Professional Graphic Designer for advertising. Norwich, Norfolk.
Designing adverts that work . . .
Advertising works. That's why there's so much of it. But not ALL advertising works. To be successful, your advertising needs to be planned and designed to achieve its target. With over 30 years advertising experience, I can design a successful advert for you.
How much does it cost?
For one-off adverts I offer a fixed fee. If you plan to run a series of co-ordinated adverts as a campaign, perhaps spanning a few weeks or months or repeated across a variety of publications, I will agree a budget with you.
LOCAL DIRECTORIES
Full colour ads in A5 size local trade magazines / directories
Full Page £180
Half Page £150
Quarter Page £120
No Repeat fees
MAGAZINES
Full colour ads in A4 trade journals or glossy magazines
Full Page £420
Half Page £300
Quarter Page £180
No Repeat Fees
NEWSPAPERS
Full colour ads in National/Local Newspapers & Supplements
Local £5 per column cm
National £10 per column cm
Minimum £120. Excludes any mandatory clearance fees.
No Repeat Fees
DIGITAL / ANIMATED
Digital static or animated adverts for web sites or event screens
All budgets are by mutual agreement depending on the project work required.
No Repeat Fees
All the above images are of my own work - projects I have completed for clients.
"Superb work - as always Mark."
Paul Creasy, Lemken UK
"Brilliant! This is why I love working with you."
Simon Reynolds, B2B Cashflow Solutions
"Thank you Mark. You've excelled yourself this time!"
Tony French, Tank Replacement Services
What is included?
Consultation
A full briefing conversation by telephone to ensure I create an appropriate design
Design
Bespoke professional design working to our agreed brief with PDF proofs for your approval
Artwork
Professional publish-ready artwork with PDF proofs for your approval
Text Authoring
I will write all the words for you (or I can use text you supply if you prefer to write your own words)
Image Preparation
All images will be professionally prepared and formatted for publishing
Audience Targeting
Your project will be tailored to achieve the response that you want it to
Free Revisions
Revisions and new proofs are included free of any additional charge
Proof Reading
Full proof reading of the artwork prior to it going to publication
Publisher Spec Check
I will ensure your advert artwork matches the publisher's technical requirements
Fixed Fees
No nasty surprises - provided the brief does not change, neither will my fee
No Repeat Fees
It is common practice for some Advertising Agencies to charge a 'repeat fee'. It means that you pay an extra fee every time your advert appears. I will never charge you a repeat fee. Once you have paid for your advert artwork, its yours. You own it and you can use it as many times as you like with no further charge.
Low Resize Fees
If you want to use an advert in a different publication, and that publication needs your advert in a slightly different size, I can resize it for you. I charge for this service, but not much - typically just £30 - £60 per advert depending on the work required.
What is excluded?
Image Purchase
If you can supply all the images needed for your advert, there will be no charge. However, clients often need a few extra photos to make their advert work; in such cases I will search for and recommend commercially available images. These extra images, if needed, will cost £20 each.
Publisher Clearance Fees
Some national Newspapers & Magazines insist on all advert artworks being sent to a 'clearance house' - a third party service that double checks the artwork is correctly formatted for their publication. They will charge for this mandatory service, an there is no way to avoid it. In such cases, you will have to cover the additional fee directly with them (typically £50 or so).
Planning a campaign?
If you are planning an advertising campaign and looking for a batch of themed or co-ordinated adverts suitable for a wide variety of media and publications I can co-ordinate those for you. Please get in touch to discuss your requirements.
Terms
50% of the Creative Fees is payable in advance with your order.
Remaining amounts are payable as completed on 30 day terms.
No additional VAT is payable.
The cost of third party services (such as images) is payable in advance.
If you would like to discuss or order advert design, please get in touch.
Call 01603 300370
Email studio@aarlsen.co.uk
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