GDPR / Data / Privacy

General Data Protection Regulations (GDPR) became effective in May 2018, and covers the use of personal and sensitive data. With this is mind, I would like to explain how I collect, store and use your personal data.

Collection of your personal information

In order to provide the professional service you require from me, I need to ask you for some personal information. I may ask for your basic contact information (such as name, telephone numbers, postal and email addresses). I may also ask for variable additional information that I need in order to fulfill my service obligations to you - for example, the nature of your business activities and what result you are hoping to achieve.

If you use the contact form on this web site to contact me, the information you enter into the form is sent to me as a standard non-encrypted email.

Storage, processing and retention of your information

Information you share with me about you or your business (in person, by email or by phone) will be stored on password protected computer or written project notes in a typical secure office environment. I retain your information for as long as I deem necessary in order to provide my services to you, and to maintain records to satisfy tax and other legal requirements.

Sharing your personal information

Your personal information will be used by me solely for the purpose of directly servicing your needs. Very occasionally I may need to share some of your information in order to complete my service obligations to you - for example, I may need to share your contact details in order that a third party printer can deliver a print order to you. Apart from where necessary to fulfill my service obligations to you, or where necessary to satisfy tax and other legal requirements, your information will never be shared or sold for commercial gain.

Your rights with respect to the information I hold.

You are entitled to access the personal information that I hold about you. If any information I hold is inaccurate you can ask me to correct it. You can also ask me to delete your information - I will do this unless it prevents me fulfilling my service obligations to you or meeting any tax, legal or regulatory obligations.

Communication preferences.

I may contact you by telephone, post or email in order to provide you with a full and professional service. This could be to directly service your individual needs, or for more general communications that I think might be of benefit to you. I do not operate any form of mass postal, telephone or email marketing. You can ask that I do not send you communications using any of the contact details I hold on my records.


I use standard ‘Google Analytics’ to gather information about how my web site is used. I do not knowingly use any other form of tracking or cookies.

Google Analytics tracks visits to my web site, and gives me statistical information such as how many times my site is viewed, which pages are seen and what browsers people use to view the site. I cannot and do not identify individual visitors to the site. I use the general information provided to ensure the site is relevant, easy to use and effective and to improve it for future visitors. You can find out more about google analytics here : https://en.wikipedia.org/wiki/Google_Analytics

Use of Google Analytics may result in cookies being placed on your computer. A cookie is a small computer file containing information that a web site transfers to your computer when you visit a web site. Most web browsers are set to accept cookies but can set your browser to reject cookies if you wish (please refer to your browser use instructions or help guide). You can also find out more about cookies here: www.allaboutcookies.org


I have taken great care in the design, content and presentation of this web site in order to give you an accurate and fair reflection of my services. If you are in any doubt about whether my services are appropriate for your needs please contact me.

All the site content is my own work (text, photography and portfolio images) and as such is owned by me. No site content can be reproduced in part or full without my prior permission.


I may make changes and updates to these policies without giving notice as and when I need to. My most up to date policies will be available on this page of my web site.

If you require any clarification about my GDPR, privacy, data handling, cookies or web policies, please contact me for assistance.

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Mark Scarfe Graphic and Web Design. Trading since 1998 as 'Aarlsen Design' and 'Scarfe Creative'.

Telephone 01603 300370. Email studio@aarlsen.co.uk

All photography and portfolio images used on this site are original works created by Mark Scarfe. © Mark Scarfe 2021.

"The breath of the morning, I keep forgetting, the smell of the warm summer air" (Thom Yorke, 1997)